AIS initiates Sarnrak Project as a platform to promote family bonding bearing tag line “Sarnrak Project: Promoting Family Bonding.” We believe that “ครอบครัว” is the beginning of a decent society. If Thai families are strong, Thailand will be strong too.
In 1999, AIS launched "Sarnrak" Project (weaving love) to represent company’s policy in corporate social responsibility. Since ancient times, family has been a strong trait for Thailand and the first social institution to cultivate every child to become decent adults.
Family relationships in Thailand have been weakening. More families are disconnected and less caring due to changes in lifestyle as a result of economic impact. As competition in Thailand workforces becomes more fierce, workers including husbands and wives have to work longer hours. Consequently, many couples have less time for each other and much less for their children. Family tension builds up, facing lack of understanding and eventually leading to family break-up. If Thai families become vulnerable, the country is at risk of social problems abound.
Concerned about the negative impacts, AIS is determined to help restoring love, care, support, and understanding within families for the benefits of Thai society.
As Thailand’s leader in digital life service provider, Advanced Info Service Public Limited Company (AIS) aims to regain strength among Thai families who are crucial for Thailand’s social development.
AIS initiates Sarnrak Project mainly to raise awareness of the essence of family values and invite everyone to weave love and understanding to strengthen family cohesion.
AIS ...
believes that weaving love within a family will help raise a decent adult.
believes that decent society begins at “family.”
also believes that “relationship” still exists in every family.